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Member Profile Details |
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Denmark
Vibeke Toft, Denmark
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WHY 6 instead of 5?
It is no secret that a communication of the recommendation played an important role in defining the recommendation. The number 6 in Danish is pronounced "sex", and anectdotal evidence suggests that this makes it easier to remember, especially for men!
The recommedation of 6 a day or 600 grams fruit and vegetabls daily, is based on review of evidence on fruit and vegetables preventative effect on a number of chronic diseases.
The expert group that defined the recommendation was composed of both scientists and people with communications backgrounds.
6 a day's aim
The 6 a day campaign's overall aim is to increase consumption of fruits and vegetables in the Danish population, ideally 6 a day or 600 grams fruit and vegetables a day.
In 2007, 6 a day's focus will be on implementing nationwide pilot of a school fruit and vegetable program called "Frugtkvarter". The pilot will test a new model that combines a two-month introduction period with class or school based subscription, which in a small scale pilot showed promising results.
The Ministry for Foods, Fisheries and Agriculture appropriated 8 million DKK (approx. 1 M €) for a free introduction period. This means that almost 15 % of all school age children will receive fruit for two months starting in September 2007.
6 a Day - a partnership
6 a day is a public-private partnership with representatives from government agencies, non-governmental health organizations and the fruit and vegetable industry.
The partners are:
Danish Veterinary and Food Administration
National Board of Health
The Danish Fitness and Nutrition Council
The Danish Cancer Society
The Danish Heart Foundation
Danish Fruit, Vegetable and Potato Board
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