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Member Profile Details |
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Spain
Elena Garrán López
Director of Marketing and Communications
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Departamento de Comunicación y Marketing
Ctra. Villaverde-Vallecas, Km 3,800
Mercamadrid, Zona Comercial, Local C1, Madrid
28053 Spain
Phone: 902 365 12 5
Fax: 902 365 126
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Asociación
Asociación
Elena
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“5 a day” Association for the Promotion of the Consumption of Fruits and Vegetables is the autonomous company that runs the initiative "5 a day" since 2000.
It is a national non profit Association integrated by the different stages of the fruit and vegetable production process: wholesalers, production, trade, origin and distribution companies and services. Many members of the scientific and medical community are also part of it.
OUR OBJECTIVES ARE:
• INCREASING THE CONSUMPTION OF FRUITS AND VEGETABLES
According to FAO, Spain is one of the countries that are under the minimum charge of fruits and vegetables, despite that it is the first producer of them in the European Union. Although Spanish, Italian and Greeks consume more fruits and vegetables than the other Europeans, our Association fights to achieve that all the population reaches the minimum daily quantity of 600 g.
• CREATING HEALTHY EATING HABITS
Making society understand that this recommendation represents a direct health benefit is essential to get them used to applying it daily. We realize how important establishing these habits in all age groups is, especially among children and young people.
• SPREADING OUR MESSAGE TO THE WHOLE SOCIETY
Keeping the society informed about the benefits of consumption of fruits and vegetables is essential.
We try that our message reaches effectively children and young people, because of their traditional reluctance to consume these kind of foods and because we think they are the future consumers.
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