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Member Profile Details |
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Canada
Melanie Richer
Senior Manager, Marketing and Communications
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What's the purpose of the 5-to-10-a-day campaign?
The goal is to reduce the risk of cancer and cardio-vascular disease, by encouraging Canadians to consume at least five servings of vegetables and fruit a day as part of a healthy diet (as described in Canada's Food Guide to Healthy Eating), and as part of a healthy lifestyle. The aim of the campaign is not only to create awareness, but also to change people's eating habits, within a healthy, active lifestyle.
Who's Involved?
Central to the success of this campaign is the participation and support of the Heart and Stroke Foundation of Canada and the Canadian Cancer Society, who play vital roles in promoting the importance of vegetables and fruit and healthy eating.
The Canadian Produce Marketing Association (CPMA) have a national network of retail grocers and industry members who play an important role in the implementation of the public education strategy.
Public Health practitioners are also involved in the dissemination of information about the benefits or 5 to 10 a day.
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